Key Steps to Logo Design, Branding Strategy & Branding Kit

We take a look at creating your Logo and why branding is an essential part of building your branding identity and how it reflects your core values. We will also look at the importance of creating a brand strategy and how it can help you to build a strong relationship with your customers.

Creating a solid brand strategy is essential to any business, it is the process and elements required that will help you stand out from the competition and attract customers. Your brand identity is who you are and the things that reflect your company’s mission and values, these things should be consistent across all of your marketing materials. Your brand identity should be unique and recognisable and should convey the message you want to send to your target audience.

The Difference Between Logo Design and Branding Identity

There is a big difference between logo design and branding identity. A logo is a graphical representation of your company name, (We’ll cover this in more detail further along) while branding involves the use of a name, slogan, and other elements to create an identity for your business. Your logo is just one part of your brand, Which is why taking the time to focus on a brand strategy will ultimately assist you in developing your identity and brand message

What is Brand Strategy Why its Important?

A brand strategy is a long-term plan for the development and management of a brand in order to achieve specific goals. A successful brand strategy gives a company a competitive advantage by differentiating its products or services from those of its competitors. The main objectives of a brand strategy are to build brand awareness, create customer loyalty, and increase sales. To achieve these objectives, companies use various marketing techniques such as advertising, public relations, and promotions.

A strong brand strategy gives you a major edge in further increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. Effective branding creates an emotional connection between the consumer and the product or service. This connection drives customer loyalty which leads to increased sales and profitability for the company. Branding also allows businesses to charge more for their products or services due to the perceived higher value of the brand in the mind of the consumer.

Building Brand Strategy

Building a brand strategy can seem like a daunting task, but it doesn’t have to be. By following a few simple steps, you can create a brand strategy that will help you reach your business goals. First, you need to define your new brand. Take some time to think about your company’s mission, values and goals and what makes your company unique? Once you have a clear understanding of your brand, you can begin to develop your brand strategy. Your brand strategy should include your goals, target audience, buyer persona profile and key messages. You’ll also want to consider how you will promote your brand and what channels you will use. By taking the time to develop a strong brand strategy, you’ll be able to effectively communicate your brand to your target audience and reach your business goals.

It is a long-term plan for the development and promotion of a brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. If your looking for some help Wowwee Digital agency can offer some advise or consult you through the process, either way were happy to help.

The 5 Elements of a Strong Brand Strategy

There are five key elements to a strong brand strategy:

1) Creating a clear and concise brand message;

2) Identyfying a well-defined target audience;

3) Establishing a unique and differentiated brand positioning;

4) a consistent brand identity across all channels; and

5) a robust and integrated marketing communications plan. When these five elements are in place, your brand will be well-positioned for success.

How to write Your Company’s mission, values and goals.

Your company’s mission, values and goals are the foundation of your business. They guide your decisions and help you stay focused on your goals. To write your company’s mission, start by brainstorming what you want your business to achieve. What are your goals? What do you want to be known for? Once you have a good understanding of your mission, values and goals, you can start writing them down. Your company’s mission should be clear and concise. It should be something that you can easily communicate to others. Your values should be reflected in your mission statement. And finally, your goals should be specific and measurable. Writing your company’s mission, values and goals is an important first step in growing your business. By having a clear understanding of what you want to achieve, you can make better decisions about how to grow your company.

Creating a Successful Logo Design

Creating a successful logo design is all about creating a visual identity & representation of your brand that is both memorable and easily recognisable. The best logos are those that are simple and elegant, and that can be used across a variety of mediums. When designing your logo, be sure to keep your audience in mind and create something that will resonate with them. And finally, don’t be afraid to experiment – the best logos often come from unexpected places. Tools used to create your logo can range from digital software to freehand drawings that need to be vectorised (converted to digital). Popular software used for logos are Photoshop, Canva & inkscape to name a few, these are used by most professionals, whereas other DIY or logo designer software are available online that can also be used to create a design that best fits your branding. When engaging a digital agency to help in this process, means that creating your design can be precise, professional and save time towards getting a final design that you like and be proud of. Checkout Wowwee Digital Branding services for more details.

What is a Branding Kit?

A branding kit is a document/presentation that pulls together the logo design & the branding identity . It can include items such as a logo, color palette, typography, visual elements and most of all a clear description of what the elements of a logo mean. A branding kit can be used internally for for the use of educating your staff and creating guidelines around the use and dimesional placements of your logo and also used when providing guidlines to other corporates when using your logo, such as sponsorship, or when giving permission to use your companies logo.

Branding kits are a valuable tool/document to have developed as it really gives a sense of ownership direction and purpose for your organisation. It helps to illustrate the values and goals and provides a clear outline of what is most important.

How to Make a Branding Kit?

There’s no one-size-fits-all answer to this question, as the contents of a branding kit will vary depending on the specific needs of your business. However, there are some essential elements that every branding kit should include:

1. A logo. This is the most basic and essential element of your brand. Your logo should be simple, memorable, and easy to reproduce in a variety of contexts.
2. Brand guidelines. These guidelines should outline how your logo and other elements of your brand should be used. They should cover things like acceptable color schemes, font usage, and overall tone and style.
3. Promotional materials. Your branding kit should include a selection of promotional materials (e.g., business cards, flyers, etc.) that showcase your brand in action.
4. Samples of your work. If you have any physical products or other tangible examples of your work, be sure to include them in your branding kit. This will give potential clients or partners a better sense of what you do and what you’re capable of.

There are many more things to include in a branding kit but this should give you a good base to work from.

What to Expect When Getting a Professional to Consult on your Branding

When you hire a professional to consult on your branding, you can expect them to help you create a unique and differentiated brand identity. They will also work with you to develop key messaging and positioning that will resonant with your target audience. Additionally, they will help you create a strategy for implementing your new brand across all touchpoints, from your website to your social media channels. Ultimately, their goal is to help you build a strong and recognizable brand that will help you achieve your business goals.

How much does branding services costs: The cost of branding services can vary depending on the scope and size of the project. For example, a small business might spend a few thousand dollars on a logo and basic brand identity package, while a large company might invest millions of dollars in a comprehensive rebranding effort. In general, branding services may include research, strategy, identity development, design, and implementation.

Conclusion

In conclusion, a well-crafted logo, brand strategy & branding kit can help your company create a lasting impression with customers. By taking the time to develop a strategy that reflects your company’s core values, you can create a brand that is both memorable and trustworthy. When customers know what to expect from your company, they are more likely to do business with you. A well-defined brand can also help you attract and retain the best employees.